SAP has chosen Yangon, Myanmar, as the location of its eleventh office in the Southeast Asia region, with sales, marketing and partner operations teams to be established there.
The opening furthers SAP’s growth objectives in the Association of Southeast Asian Nations (ASEAN) bloc to support more intelligent enterprises who can three in the fourth industrial revolution.
“Opening SAP’s office in Yangon shows our confidence in the country’s rapid growth and its rising technology capability in the region,” said Claus Andresen, president and managing director, SAP Southeast Asia. “SAP is really the enterprise application software of choice among more than 120 customers in Myanmar. With this kind of trust given to us, we believe that we can do more to help both conglomerates and SMEs to become intelligent enterprises, as well as continuing our support in harnessing technology to create positive social impact.”
Since entering the Myanmar market at the end of 2017, SAP has been selected by companies in wholesale distribution, consumer products and professional services, including Myanmar Posts and Telecom and City Mart Holdings.
“We at SAP really look forward to helping Myanmar’s private sector businesses, whether they are large enterprises or SMEs, to run better. We launch in Myanmar still armed with SAP’s 45-year-old purpose where we will look at ways at how technology can improve the lives of citizens,” said Verena Siow, managing director, SAP Indochina.
SAP has already made investments in Myanmar in social impact projects such as the inclusion of university students in the ASEAN Data Science Explorers competition, and support of nonprofit organisations through its Social Sabbatical program.