About Us

Inside SAP Asia is published by FlapJack Media.

Inside SAP is an independent, integrated media brand committed to keeping the global SAP community up to date with industry news, trends, new solutions, and best practice.

Inside SAP ANZ was launched in 2008 as the only dedicated and independent SAP publication covering Australia and New Zealand, and built a loyal readership among SAP consultants, business and IT leaders.

With SAP gathering momentum in the broader APJ region, Inside SAP Asia was launched in 2016 to cover the developing markets of Singapore, Malaysia, Hong Kong, India, China, Thailand, Taiwan, Korea, The Philippines, and Vietnam, and how dynamic businesses are using SAP and related technologies grow, transform and compete in the digital age.

Each week, we publish news and features focused on developments in the SAP world globally and in the region, as well as customer successes. We publish a weekly newsletter and distribute our articles via Twitter, Facebook and LinkedIn.

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About the Inside SAP Editorial Team

Freya Purnell: Publisher and Managing Editor
Freya has been a B2B journalist and editor for 16 years, with a particular focus on business, finance and technology writing. She has written for a wide range of publications including Money Management, B&T Weekly, Australian Journal of Mining, Supply Chain Review, Campus Review, Nursing Review, Financial Planning, Insite, Super Review, Lighting Magazine, InfoLink Architectural and Museums Australia Magazine. Freya has edited Inside SAP since its launch in 2008.

Debra Hamilton: Writer
Debra has spent most her career translating technical news and data into actionable information for both technical and non-technical audiences. She is equally at home writing news and features or documentation and training. She unwinds in Nature, happy to discuss the latest tech breakthrough with passing sea lions or bears. She has a degree in Journalism.


About FlapJack Media

FlapJack Media is a boutique publishing house specialising in magazine and newsletter production. Based in Sydney, FlapJack produces independent publications for the enterprise software market, including Inside SAP ANZ, Inside SAP Asia, and Inside BI.

Visit www.flapjack.com.au.